Is your art a brand ?

Adapted form an original post here: Building a brand loyalty

The first impressions you get from your site’s visitors are critical. It is important to check what image and brand signals your website gives out. What does your Art Website say? A brand relies on continuity, clients need to have confidence in you and like to know that your company has a passion or belief – above all they need to know you are not simply in the game to make a quick profit and then disappear. Building a brand loyalty is paramount to continuing success. This is essential if you are a struggling artist.

There is no point in delivering the same product as the competition unless you come up with a strategy that makes you the brand leader.  Don’t convince yourself that a catchy gimmick  is going to be strong enough to get you to the top, the whole thing depends on building a culture around you, your art, your product, your service and the dream – people have to believe in you.

North Devon Web can help you with setting up a small business or artists website and help you to prove your brand.

North Devon Web belongs to a network of websites that host in a green way. North Devon Web is helping to prevent the release of 2,660 metric tons of carbon dioxide from entering the atmosphere each year by hosting on ‘Green Servers’ – as a result, the network’s energy efficiency is equal to planting about 2,390 acres of trees, not driving 6.1 million miles, or removing 510 cars from the road. We are here to help you stay in business.

If you have a problem with your website and need it fixed quickly, we can usually update, fix or produce content for your website within 36 hours.

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Wikio - Top Blogs - Online marketingBeing in the blog charts is a massive reward for everyone who has helped and contributed to this blog. We are still looking for writers to contribute to this growing blog. Contact us if you would like your work to be featured onsitemaps-xml.

 

Nobody answers spam – promote your Art

Marketing you art is really propaganda You push out information about your creativity to galleries and clients, you exaggerate (maybe) your success, you get the crowd to believe in you.

You could employ a scatter gun approach to your art marketing strategy by trying a little of everything but this is the pathetic ploy of a desperate person.

If you target 100,000 people with unsolicited emails you will probably create a negative image for your business – bought email lists are not as effective as somebody saying “I’m interested in your Artworks”. Have a look in your own inbox for proof this approach does not work. Do you deal with the unsolicited direct (spamming) marketers and do you trust them? Do you read all the junk mail that drops onto your doormat? If you send out of 10.000 emails you might get a response from less than 1% of them – there is a possibility you might not get any quality leads at all. You have to be selective.

What is the best marketing strategy for your Art

Information is power and sharing information increases your web and marketing presence leading ultimately to more sales.  North Devon Web can install, manage and maintain your WordPress blog for you and they can do all this on one of their green servers. A WordPress blog is another marketing strategy used for increasing a site’s relevance, by second guessing what people search for when they are using a search engine, by using effective keywords in your blog posts.

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Artists were used as or used for propaganda

After and during World War II  art and artists were used as propaganda – they worked for or against Hitler, Stalin, Churchill etc. The horrors of this global war were well documented in film, photography and words – the horror … Continue reading →

 

Verity Ilfracombe – Bad public art?

Verity stands triumphantly, defending Ilfracombe’s harbour – justice and truth. The truth sadly is Ilfracombe (a seaside town) is dying, the ‘kiss me quick’ tourist trade that came down the M5 has gone elsewhere or stays at home.

Damien Hirst has done more than anybody to help kickstart the regeneration of North Devon, sadly his genius will not be enough – he can’t to do it on his own.

If you go into his bar/restaurant a few metres away there are a couple of smaller versions of Verity standing either side of the bar – well worth a look.

Why is most public art crap?

The term public art is especially significant within the art world, amongst curators, commissioning bodies and practitioners of public art, to whom it signifies a particular working practice, often with implications of site specificity. The need to display art in …Continue reading →

 

We are number 9 in the #blog charts for #design – #green

This%20WindowOur blog (which is hosted on a ‘green’ server)  has reach number 9 in the blog charts for design.

The blog ranking of Morgue Gallery has been calculated by ebuzzing, based on various parameters which includes the network of links to our blog coming in from other blogs and shares of our articles and posts on facebook, Twitter etc.

Grasses on Stone Wall - Pentax Espio 120miNorth Devon is home to the ‘green hosting’ company North Devon Web  which hosts Morgue Gallery . They are committed to helping their clients reduce their carbon footprint by hosting websites and email accounts on carbon neutral servers. Committed to saving energy wherever possible – to reduce the impact of their services on the environment. North Devon Web can host websites on 100% wind energy servers. As energy awareness continues to grow, people are not just looking to make lifestyle adjustments, they want to make environmentally responsible decisions, their  site is powered by renewable energy. 

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Morgue Gallery also uses SiteLock, a leader in website security,  which helps protect visitors from  malware , spam, and scams.

Audio interviews about art, music, and poetry – Dartington, Devon, UK

Interviews originally broadcast on SoundArt Radio (based in Dartington, Devon, UK)

This post first appeared  April 19, 2009 on PeterBright.info

French women at Dartington train station 1977

Over the past few months I have done a few interviews for SoundArt Radio:

I did an interview with Jake Bright about the difference between playing bass for ‘The Dastards’ and double bass with The North Devon Sinfonia. This interview took place in-between rehearsals for the Sinfonia’s performance at the Landmark Theatre (Ilfracombe) which was on April 18th 2009. The programme included: Brahms’ Academic Festival Overture, Strauss’ Four Last Songs with the soprano Naomi Harvey from the Welsh National Opera and finally Tchaikovsky’s Symphony No. 5, op.64. The disciplines required for both instruments influences Jake’s own compositions.

There is also an interview with Dave and Sadie Green. Dave is a photographer and Sadie has spent the last few years in the funding side of the Arts. This interview discusses the demise of ‘ArtsCulture’ in Devon and the vacuum left behind by this organisations disappearance.
What’s it really like living with creativity? Look back over the years at the tortured artists, drunken writers and drug-crazed musicians who litter our heritage and you might start to ask the question: is creativity a blessing or a curse?…the temptation to contain creativity and make it conform to ‘the norm’ is what normally happens in businesses. You can’t have a random, inspired, maverick shooting off left right and center – this is chaos….or is it?

Juggling with creativity, trying to make it fit into your daily life is a logistical nightmare. In an interview I did with Claire Barker, an artist, illustrator, author, mother, wife, farmer, she explained to me how she talked to the solicitor of the estate of Ted Hughes (UK poet) to get their permission to use one of his poems and still managed to deliver lambs.

Edward James (Ted) Hughes, OM (17 August 1930 – 28 October 1998) was an English poet and children’s writer. Critics routinely rank him as one of the best poets of his generation. Hughes was British Poet Laureate from 1984 until his death.

Hughes was married to American poet Sylvia Plath, from 1956 until her suicide in 1963 at the age of 30. His part in the relationship became controversial to some feminists and (particularly) American admirers of Plath. His last poetic work, Birthday Letters (1998), explored their complex relationship. These poems make reference to Plath’s suicide, but none of them addresses directly the circumstances of her death. A poem discovered in October 2010, Last letter, describes what happened during the three days leading up to Plath’s suicide.

Creativity is something we are all born with to greater or lesser degrees. It is a vital part of our physiological make up and development. We learn to play and fantasize as children, skills we carry forward into our adulthood. However, if creativity takes hold of your entire existence then it becomes a disease that is parasitic, eating away at your whole world. It might sound melodramatic but creativity can become a cancer of the body or the trigger for psychotic episodes.

Listen to Alisha, a doctor, a GP who is also a poet. I try to find out if creativity is a madness, a disease, an anesthetic or a poison but find out that maybe it could be a ‘Zebra’. Does she use creativity in diagnosis and consultation.

Can a creative person ever be truly happy as they constantly strive for perfection in their chosen art? Listen to an interview with Garry Smout, who talks about the problems of using early portable black and white video cameras in the 1970’s, pioneering literary review website the Barcelona Review, early synths and how to kill your babies. The problem with being creative is that everything has to be pushed to the limits.

 

 

 

 

Offset – North Devon Art – #printmaking

I will be exhibiting at least three new prints at an exhibition called, ‘Offset‘. Offset is an exhibition of prints by North Devon Artists at West Buckland School which starts March 5th.

Offset printing is a commonly used printing technique in which the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called “fountain solution”), keeping the non-printing areas ink-free.

“I keep thinking about George Braque who learnt artificial wood graining from his time as a decorator; the story goes that he taught Picasso and these painted renderings of wood surface became a staple of cubism.” Read more…
It is going to  be ‘fun’ to present a body of new prints, supported by a few images, drawings I did from  nearly 40 years ago. Some of the earlier drawings etc. are very similar to what is still being produced today. It might be interesting to see the chronological journey – maybe the viewer will say “I can do better than that”. I was tempted do a series of figures – I wanted to make them more than just ‘people studies’. I’m bored with ‘quick click’ ‘n ‘quick fix’ –  (modus operandi – these new prints will be the real statement and the paintings a re-hash of old tricks – shhh!).

Offset printing. (2012, February 24). In Wikipedia, The Free Encyclopedia. Retrieved 07:19, February 25, 2012, from http://en.wikipedia.org/w/index.php?title=Offset_printing&oldid=478643622

Woodcuts = Web sites

“I have begun to think about printing again. The image above is of the first two colors of a woodcut I have started to do. I have decided to walk away from the computer, with its prescriptive software and universal … Continue reading ?

 

29 years ago today

Twenty Nine years ago I played live at Exeter College of Art and Design – The only reason I remember this is because it also happened to be my birthday.

The video (give it 30 seconds to get rid of the images) was shot on a VHS machine.

Details from Wikipedia below:

Finish The Story were formed in Evesham (UK) in 1981. The original members were Nicola Mumford, Garry Smout and Peter Bright (aka This Window).

Formed as a cathartic reaction to the death of Nicola’s boyfriend and with only a handful of songs, a home-made video and under rehearsed, Finish The Story appeared for a one-off gig at The Phoenix Club, in Great Malvern (UK) as the support act for The Dancing Did

A review of the gig appeared in ZigZag (magazine) written by Sara Jones who said,

“Finish The Story’s debut gig was better than the second coming of Jesus Christ.”

With only a few gigs to their credit they supported The Cure at Hammersmith Odeon. Their first release was on Gunfire and Pianos (SITU 17) released by ZigZag/Situation Two

2002 #archive #paintings #drawings

The Radiographer

430mm x 700mm

 Vinyl, acrylic and oil paint on corrugated card. 

(Woolacombe July 2002)

This is the first in a series of ‘drawings’ I made using coloured transparent tapes.  A good friend of mine was working at the North Devon Hospital, as a junior doctor. She was the catalyst for these drawings. The hierarchy of the hospital system fascinated me. I would really like to see one or all of this series exhibited in a hospital or surgery.

Drawing is a visual art that makes use of any number of drawing instruments to mark a two-dimensional medium. Common instruments include graphite pencils, pen and ink, inked brushes, wax color pencils, crayons, charcoals, chalk, pastels, markers, stylus, or various metals like silverpoint.

The Consultant 540mm x 790mm

 Vinyl, acrylic and oil paint on corrugated card. (Woolacombe July 2002)

There are eight images in the ‘Hospital’ series.

An artist who practices or works in drawing may be referred to as a draftsman or draughtsman.

The most common support for drawing is paper, although other materials such as cardboard, plastic, leather, canvas and board, may be used. Temporary drawings may be made on a blackboard or whiteboard, or indeed almost anything. The medium has also become popular as a means of public expression via graffiti art, because of the easy availability of permanent markers.

Drawing. (2012, January 13). In Wikipedia, The Free Encyclopedia. Retrieved 11:33, February 4, 2012, from http://en.wikipedia.org/w/index.php?title=Drawing&oldid=471216587

The Quay ( 3 canvases size 450mm x 300mm)

Acrylic and oil paint on canvas. (Woolacombe/Bromsgrove July 2002)

Made these simple paintings to explore organic shapes and colours. I also wanted to see if I could explode/echo/repeat motifs across several paintings, to create a logical transition with a suggestion of language and rhythm. The inspiration for these paintings is the quay/harbour area of Ilfracombe in North Devon. I am fascinated by the way the tides move and change the landscape, a constant moving swell, every moment a different image. The colours and light of Devon have changed my approach towards painting; the dullness of the industrial Midlands has now been replaced with the clean, pure colours of my Woolacombe home.

#Paintings 2007 – #Allergy

paintings
These two paintings above were exhibited in the exhibition at Landmark Theatre, Ilfracombe, North Devon, UK (3rd September 2007 – 7th October 2007) both images were sold and are in private collections.

In many respects I was influenced by the Abstract Expressionists and Gerhard Richter.

Gerhard Richter at the  Tate

Since the 1960s, Gerhard Richter has immersed himself in a rich and varied exploration of painting. I’m looking forward to going to this exhibition. His career has been defined by versatility and innovation, his work covers virtually every painterly discipline … Continue reading →

Allergy Landmark Theatre, Ilfracombe, North Devon, UK Click here for press review of my exhibition in 2007

Download/View the Video of the Exhibition 4th Sept. 2007 Windows Media File (low res. 2.51mb) QuickTime (high res. 28.08mb) Depending on your connection speed this may take some time.

ARTIST + S T A T E M E N T …

The fashion for gardening, for an asthmatic, is a cruel joke. We have been ‘doing’ the garden at our home and I made the mistake of planting several climbing plants – I now know I have another contact allergy! Yet again concrete is the only true solution to my problems. The larger paintings in this exhibition are based on the colours these climbing plants go when you spray them with weedkiller.

Image from 2010

  • Action Painting – Pollock. Print dribbled paint.
  • Soft pink landscapes (1980) Richard Hamilton A landscape of soft focus and toilet paper – a turgid landscape. Collotype and Screenprint – text and image. A  remembered exhibition.
  • Rediscovering the printing process after nearly 40 years has been an interesting process – disappointingly modern inks are not as rich in colour (earthy colors are very plastic like) and modern water based inks don’t become part of the surface, they sit on it, which is incredibly frustrating – the reason I took up printing in the first place was because of the absorbed flatness of the pigments.

Original Framed Painting £40.36

Due to a ‘time waster’ this painting has now become available again.

Original painting by Peter Bright.

Media: Painting and Screen Print on canvas, signed and dated 2003 – 2011

Size: 303 mm x 403mmIncludes original studio frame.

Buy here…

Today’s NEWS

The blog of Morgue Gallery, an online Art Store based in the UK, is number 4 in the Technorati blog charts for Arts and the top 100 for Living.

Morgue Gallery takes its clients peace of mind seriously by employing the services of SiteLock. Their clients can now be assured their consumer details are being handled in a professional way and managed and hosted on green servers by North Devon Web.